Aera Purity — Wholesale Partner Program
✓ Lifetime ceramic disc valve warranty — no callback risk
Wholesale Partner Program

Sell the best softener.
Keep the margin.

Wholesale pricing on premium water softeners with up-flow regeneration and ceramic disc valve technology. And if you want to offer your customers recurring salt delivery, there's a revenue share in it for you too.

Book a call ↗
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Wholesale margin on every unit

Buy at wholesale, sell at market rate. You set the price, you keep the spread.

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Optional add-on

Salt delivery: you offer it, we handle it, you get a cut

If your customer wants recurring salt, enroll them. We take care of fulfillment. You collect a monthly cut without lifting a finger.

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Drop-in install, no drama

Standard connections. Up-flow regeneration. Your crew installs it once and moves on.

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No minimums to start

Order what you need, when you need it. No inventory risk to get started.

System specs

High efficiency single softener

RegenerationUp-flow
Resin load1.25 cf
GAC load media0.5 cf
Tank size10×54
Brine tank15×15

High capacity twin softener

RegenerationDownflow
Resin load1.75 cf
GAC load media1.5 cf
Tank size10×54 (×2)
Brine tank15×15

Better system. Better margin. Better price.

Most plumbers are still installing the same systems they were 10 years ago. Here's what you get with Aera instead.

AeraCommon systems
Valve typeCeramic discRubber seal / piston
Valve warrantyLifetime1–5 years
RegenerationUp-flowDownflow
Salt efficiencyUp to 50% less salt per regen*Standard consumption
Callback riskLow — ceramic doesn't wearSeals degrade over time
Wholesale pricePriced to move — ask usPremium pricing, less margin

*Based on up-flow vs standard downflow regeneration

How it works

Simple to start. Built for the long run.

No complicated onboarding. Get set up in one call and start selling the same week.

1
Book a 20-minute call. We walk you through pricing, margin structure, and what your customers will actually pay.
2
Get your wholesale account set up. No minimums to start. Order what you need, when you need it.
3
Install and optionally enroll in salt delivery. If a customer wants recurring salt, enroll them and collect a monthly cut. If not, no problem — the unit stands on its own.